5 ways Coventry City of Culture will Benefit the West Midlands | The Conservative Party Skip to main content
Site logo

Main navigation

  • Home
  • About Andy Street
  • News
  • Campaigns
  • Where you live
  • Get Involved
  • Contact
Site logo

5 ways Coventry City of Culture will Benefit the West Midlands

  • Tweet
Monday, 21 December, 2020
Coventry City Centre City of Culture

I believe that the Coventry City of Culture will benefit the West Midlands in many ways.

Coventry was awarded the title in December 2017 after competing against eleven other cities. 

The UK City of Culture offers a unique opportunity for Coventry to showcase itself to the world. It really is absolutely vital that we make not only a wonderful first impression but create a lasting legacy for those living in Coventry.

As we face the challenges of COVID, the opportunities presented by the City of Culture are a core part of the region’s recovery plan.

Culture

The cultural impact of the celebrations - which start on Saturday - 15 May, would be one of its most enduring benefits. I think one of the greatest legacies of the City of Culture will be how it generates local pride by bringing people together.

A cultural programme with more than £30 million has been put together, but I think there will be huge social benefits too. We expect, for instance, to see a 20% increase in audiences from Black, Asian and minority ethnic communities during the celebrations.

After the challenges of this year, the City of Culture is something we can all look forward to with great excitement.

The economy

There is the massive economic benefit that can be measured from the City of Culture.

As well as Government support there are millions being invested by the WMCA and Coventry Council.

Then you have to look at the money that 2.55 million extra visitor days will bring. Between 2018 and 2022, that’s likely to amount to £350 million in terms of direct economic impact.

City improvements

 As the City prepares for the event, massive investment is being made in the city centre that will be of benefit for years to come. 

Everyone wants those visitors to see Coventry at its best when the celebrations get underway.

The railway station is being completely upgraded from the 1960s building to create the modern gateway this growing City needs, costing more than £90 million, and money has been put into the Telegraph Hotel and improvements to the street scene.

All of these things, which are being done in time for the City of culture, will remain as part of its legacy.

Jobs and training

The event would also create significant job and training opportunities for local people.

An event this size will provide huge opportunities, not least the thousands of jobs in culture, hospitality, tourism, production, stewarding and security we believe it could generate. But on top of that the City of Culture is unlocking all kinds of training and skills opportunities, which will benefit local people in the future.

There is a two-year leadership programme for 15 current and potential future cultural sector leaders, representative of Coventry’s diverse communities. Fifteen new apprenticeships in production, programme, marketing, finance and fundraising are being created.

The WMCA is providing training for up to 500 young people not in employment, education and training. And then, of course, there are the 5000 City Host volunteers who will gain so much experience from welcoming visitors to Coventry.

Local profile

The City of Culture would raise the profile of Coventry and the West Midlands, by directing media attention at the event.

Just like the Commonwealth Games in 2022, the City of Culture will put us in the spotlight.

We calculate that the coverage and publicity Coventry is likely get, in print, online and through broadcasters, is likely to be worth more than £50 million.

 

 

  • Local News

You may also be interested in

West Bromwich High Street

Supporting town centres and high streets

Andy visiting A&M, Smethwick

Creating jobs, delivering apprenticeships , boosting industry

Sarginsons, Coventry

Coventry

Andy's Street Clean with local litter picking volunteers in Coventry

Let’s Get Our Streets Cleaned Up Ahead Of The Commonwealth Games

Monday, 26 April, 2021

I will lead The Great West Midlands Clean Up campaign, to clean up the region ahead of the Commonwealth Games in 2022.

After joining a community clean up of the Lapal Canal in Weoley Castle in Birmingham, where local volunteers were removing rubbish and taking it to the tip.

Hear more from Andy

Stay informed on this and other local issues.

The information you provide is used in accordance with our Data Collection and Use policy. By clicking this button you agree to your information being used in accordance with that policy.

Show only

  • Articles
  • Local News
  • Opinions
  • Speeches in Parliament

The Conservative Party

Footer

  • About RSS
  • Accessibility
  • Cookies
  • Privacy
  • About Andy Street
Promoted by Tony Lee on behalf of Andy Street both of Campaign Centre, 1-7 Langleys Road, Birmingham B29 6HR
Copyright 2022 The Conservative Party . All rights reserved.
Powered by Bluetree